Challenge
A picture is worth...
I had an assignment in elementary school to cut out an image from a magazine or newspaper, then write something about it. Find an image (wherever you want), attach it, then write something about it. A story, a poem, whatever it inspires you to do. Fiction/non-fiction. I don't care.
Smart Company
When your Facebook groups consist of RPG nerds and LGBTQ comic book clubs mixed with your usual friends this is what targeted advertising looks like.
Not gonna lie - it's pretty effective. Everyone wanted this shirt including me.