Cheez-it BIG

I honestly don't understand why there are so many varieties of Cheez-its. Yesterday I went to Giant with my dad for snacks and fruit, and they were out of regular Cheez-its (and Fudge Stripes, sadly).

Looking for another option that wouldn't be some disgusting spin-off flavor (such as the white Cheez-its, those are abhorrent), I spotted a box of what was labeled "Cheez-it BIG". Of course, they were just regular Cheez-its but around one and a half times larger.

I ate a few today, and they taste exactly the same as regular, normal-sized Cheez-its.

They cost the same, though. I just don't understand what their marketing department was thinking when they came up with those.