Disney to Release “Frozen: Iridium Edition” for all Media Platforms in May

In an unprecedented move, Disney will release the "Iridium Edition" of the popular movie Frozen just three years after its release on standard DVD and Blu-ray in 2014.

Historically, Disney has re-released their movies on a cycle of once per decade. For example, Pinocchio, after its first theatrical release in 1940, was re-released in theaters seven times before the end of the millennium. It has also been released for home view seven times since the advent of the VCR. Pinocchio was part of the "Gold Collection" of Disney movies released on DVD in 2000, and the "Platinum Edition" in in 2009.

Avid collector Anita Hobby told us that each release was for a "limited time only," thereby creating a sense of urgency and demand. "Disney told us this could be the last time our beloved movies from childhood would be available to own. How could we share them with our children if we didn't act right away? Of course I had to buy them."

Ms. Hobby showed us her extensive collection of Classic, Gold, Platinum, and Diamond editions of all Disney's animated films. When asked why she continued to buy the same movie over and over again, she said it was because each later version was clearly better than the last. "If you could have 'classic' jewelry or diamond jewelry, which would you choose? I'm not going to be stuck with mere gold, I can tell you that. Besides, this Diamond Edition could be the last time they ever sell this movie!"

The release of an "Iridium Edition" of Frozen so quickly after its creation has stymied investors and collectors alike. "What could possibly exceed Iridium?" said baffled businessman Milkom Dry. "It's arguably the most precious metal there is. Disney has nowhere to go after this."

Disney spokesperson Parl E. Whites said that that's the idea. "With the Iridium Edition of Frozen, you'll have all you ever need. It includes Blu-ray and DVD formats, digital download, VHS, and even a reel for your old film projector!"

But even more impressive, the Iridium Edition also includes free upgrades to all future video formats with this one lifetime buy. "We wanted to thank our loyal fans for buying the same products over and over from us. This time, we're giving them the best of the best right up front," Mr. Whites explained. "Sure, we might not make as much money, but Disney's never been about profit."

When asked how long the Iridium Edition of Frozen would be available for purchase, Parl E. Whites told us that he couldn't be sure how long it would last. "We can't just 'let it go' forever. It's just not feasible. It's more of a... limited time thing, you know?"